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Product Communication

Track System

Category Marketing
Platform PC VR, Media
Application Virtualization
Complete virtualization of a 48V light track system with all its features and components to demonstrate the diverse possible uses on walls and ceilings. Brought to life with Unreal Engine and Beamforge, our proprietary XR SDK.
THIS VIDEO ON YOUTUBE
ABSTRACT
Fully virtualized Digital Twins for use in interactive VR experiences, allowing customers to dynamically configure and try out the lights. All properties of the physical product are simulated on the virtual doppelganger.
BEAMFORGE_OFF-BLACK

We develop Augmented and Virtual Reality experiences with BEAMFORGE, our proprietary XR SDK, which we have been continually developing and expanding since 2018.

As an UNREAL ENGINE based, multi-platform framework for XR configurators, interactive experiences and simulations, BEAMFORGE has everything you’ll ever need for immersive product communication.

Full Simulation

Full Simulation

A Digital Twin not only imitates visual appearance, but simulates relevant physical properties and functions. The concept was introduced by NASA in 2010 when optimizing spacecrafts and has long found its way into today's digital product communication.
MORE ABOUT DIGITAL TWINS
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“Digital transformation done right is like a caterpillar turning into a butterfly. But when done wrong, all you have is a really fast caterpillar.”

GEORGE WESTERMAN, MIT
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