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Product Communication

Luminaire

Category Marketing
Platform PC VR, Media
Application Virtualization
Full virtualization of the luminaires and all their features (lumen, half-power angle, field angle, light temperature, joint kinematics, material properties, colors). Brought to life with Unreal Engine and Beamforge.
THIS VIDEO ON YOUTUBE
ABSTRACT
Fully virtualized Digital Twins for use in interactive VR experiences, allowing customers to dynamically configure and try out the lights. All properties of the physical product are simulated on the virtual doppelganger.
BEAMFORGE_OFF-BLACK

We develop Augmented and Virtual Reality experiences with BEAMFORGE, our proprietary XR SDK, which we have been continually developing and expanding since 2018.

As an UNREAL ENGINE based, multi-platform framework for XR configurators, interactive experiences and simulations, BEAMFORGE has everything you’ll ever need for immersive product communication.

Digital Heritage

Digital Heritage

A Digital Twin not only imitates visual appearance, but simulates relevant physical properties and functions. The concept was introduced by NASA in 2010 when optimizing spacecrafts and has long found its way into today's digital product communication.

“Digital transformation done right is like a caterpillar turning into a butterfly. But when done wrong, all you have is a really fast caterpillar.”

GEORGE WESTERMAN, MIT